Educational
Aussie English With Amanda is an Australian online English learning platform that helps students worldwide improve their Australian English skills through professional coaching and structured language learning programs. As a relatively new website operating in a highly competitive online education market, the business needed to establish search visibility, attract qualified learners, and build authority across both organic and local search results. With a strategic combination of SEO, Google Business Profile optimization, technical SEO improvements, and Google Ads management, Alphocks helped Aussie English With Amanda achieve measurable growth in a short period of time.
Increase In Organic Traffic
Monthly Organic Traffic Reached
Increase In Average Position
Aussie English With Amanda is an online English learning platform focused on helping international students, professionals, and language learners master authentic Australian English. The platform provides personalized English coaching, pronunciation training, conversation practice, and structured learning resources designed to improve communication skills and confidence.
Although the business offered valuable learning services, it faced a common challenge experienced by many new educational websites: limited online visibility, low search presence, and strong competition from established language-learning platforms. To generate consistent student inquiries and expand enrollment opportunities, the website needed a comprehensive digital growth strategy to build both organic and paid visibility.
Aussie English With Amanda is a newly established online English learning platform focused on helping students improve their Australian English communication skills through structured coaching and practice-based learning.
Although the website offered high-quality learning programs, it had limited online visibility in the early stage of launch, making it difficult to attract consistent student inquiries through search.
The platform was operating in a highly competitive education space, where established language learning brands already dominated search results and local visibility.
The main challenges included low organic presence, minimal exposure in Google search, limited local discoverability, and the need to generate qualified student leads in a cost-efficient way.
To support long-term growth, the website needed a strong SEO foundation, improved local search visibility, and a reliable system to attract and convert interested learners into paying students.
Before:
“We noticed a sudden decline in our organic traffic and keyword rankings, which started affecting our online visibility and student reach. Despite having quality educational content, we were struggling to recover our search performance. After partnering with Alphocks, we finally saw consistent growth, improved rankings, and a strong recovery in organic traffic.”
To help Aussie English With Amanda establish a strong digital presence, Alphocks implemented a comprehensive growth strategy that combined Search Engine Optimization (SEO), Google Business Profile optimization, and Google Ads management.
As a newly launched online English learning platform, the website had very little search visibility and limited opportunities to attract students through Google. The primary objective was to build authority from the ground up, increase brand visibility, generate qualified course inquiries, and create a sustainable lead-generation system through both organic and paid channels.
The strategy began with a complete technical SEO audit of the Squarespace website. We identified optimization opportunities related to site structure, crawlability, indexing, page speed, metadata, schema implementation, URL structure, image optimization, and overall search engine accessibility. After implementing all improvements, the website achieved an overall SEO optimization score of over 90% and an 86% site performance score, creating a strong foundation for long-term organic growth.
Next, we conducted extensive keyword research to identify high-intent search terms related to Australian English coaching, online English classes, pronunciation training, and language learning services. These insights were used to optimize existing pages and strengthen topical relevance across the website.
To improve local search visibility, we successfully launched and optimized a Virtual Google Business Profile. Through strategic profile optimization, content updates, category improvements, and local SEO enhancements, the business achieved #1 Map Pack rankings for several highly targeted keywords, including:
• Aussie English With Amanda
• Certified Australian English Teacher
• Learn Australian English Online
• Best Australian English Teacher
Alongside SEO efforts, we launched a highly targeted Google Ads campaign focused on learners actively searching for online English courses. Despite operating with a limited monthly budget, the campaign was carefully optimized to maximize visibility, generate qualified leads, and maintain cost efficiency.
By combining technical SEO, local SEO, Google Business Profile optimization, content improvements, and conversion-focused Google Ads management, Aussie English With Amanda quickly established a strong online presence. It began generating consistent visibility, inquiries, and enrollment opportunities across multiple search channels.
Key Strategies Implemented:
Through ongoing SEO optimization and content improvements, the website generated more than 21.3K Google Search impressions and 269 organic clicks while significantly improving keyword visibility and average ranking positions. Organic traffic increased by over 35,800%, helping the business establish a strong presence in a highly competitive online education market.
The Google Business Profile optimization campaign successfully secured #1 Map Pack rankings for several high-value Australian English learning keywords, dramatically improving local visibility and increasing opportunities for prospective students to discover the business directly through Google Search and Maps.
On the paid advertising side, the Google Ads campaign generated 9.95K impressions and 276 highly targeted clicks while maintaining a strong 3.61% conversion rate. The campaign produced 10 qualified course leads and delivered a positive return on ad spend, demonstrating that even a modest advertising budget can generate meaningful enrollment opportunities when supported by proper targeting and optimization.
Overall, the project transformed Aussie English With Amanda from a newly launched website with minimal online visibility into a growing educational brand with strong organic rankings, first-page local visibility, and a reliable lead generation system powered by both SEO and Google Ads.
After:
Increase In Organic Traffic
Google Search Impressions
Organic Clicks Generated
Google Ads Impressions
New User
Google Ads Conversion Rate
Why settle for ordinary when your business deserves extraordinary? If you’re looking to maximize your ROI and achieve sustainable long-term success, it’s time to work with a partner who delivers real results. With over 10+ years and 10k+ hours of expertise in digital marketing, Alphocks is the trusted partner you need to drive revenue and market your business.
Reach out today to get a free proposal and start transforming your marketing strategy! Contact us online or call 628-441-3221 to speak with a strategist – let’s start growing your business together!
“As a new online learning platform, building visibility and attracting students through Google was one of our biggest challenges. Alphocks helped us establish a strong SEO foundation, achieve top rankings in search and Google Maps, and generate qualified student inquiries through both SEO and Google Ads. Their strategic approach delivered measurable growth and helped us build a sustainable online presence.”
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