Branded vs. Non-branded Keywords

Keyword research is very important for SEO. It helps you pick the best words to use on your website and blogs so that Google and other search engines can find and show them to the right people.

Understanding the difference between branded and non-branded keywords is a big deal for doing great keyword research. This blog will teach you all about it, so you can use both types of keywords to your advantage.

Branded Keywords

Branded keywords are words or phrases that include your company’s name, like “Alphocks Infotech“. But if your website sells products from other brands, keywords with those brand names aren’t considered branded for your company. For instance, if you’re “ElectroMart” selling Samsung and Sony products, “Samsung TVs” or “Sony cameras” aren’t your branded keywords, even though they mention those brands.

These keywords aren’t unique to ElectroMart; many other stores sell the same products. People searching for them might not be specifically interested in buying from ElectroMart – they just want those particular products.

But when users search for your branded keywords, it means they’re interested in your company. They probably already know about your products and might want to buy from you or learn more about your brand.

Branded Keywords Usage

In a study analyzing search engine queries related to a popular electronics brand, it was found that approximately 40% of all search queries containing the brand name were navigational in nature. These queries included terms such as “brand name + official website” or “brand name + customer service,” indicating users’ intent to directly access the brand’s website or seek customer support.

Additionally, branded keywords accounted for 60% of paid search clicks in the brand’s advertising campaigns, showcasing the high engagement and conversion rates associated with branded searches.

Non-Branded Keywords

Non-branded keywords are words or phrases that describe what you do without saying your brand’s name. For example, if you sell bicycles, “mountain bike” and “road bike” are non-branded keywords. People use these words when they’re looking for products like yours, but they don’t mention your brand specifically.

Non-branded keywords give you more options than branded ones. This is because people might search for your products in lots of different ways, so you can choose from a big list of keywords to use.

Non-Branded Keywords Impact

 Non-branded keywords have a big impact! Look at this: a store that sells things online noticed that 70% of the people who visited their website from search engines used non-branded keywords. That means people were searching for general stuff, not specific brands, and it led them to the store’s website.

Also, when they looked at how many people clicked on ads that mentioned brands compared to ads that didn’t, they found something interesting. The ads without brand names got clicked on 25% more often! This shows that using general words in ads can get more attention from people who might want to buy stuff.

Branded vs. Non-Branded Keywords – Which Produce Better  Results?

The effectiveness of using branded or non-branded keywords depends on what a digital marketing campaign aims to achieve and who it’s targeting in the buyer’s journey. Sometimes, like when you want to boost immediate sales or protect your brand, using branded keywords works best. But if you’re trying to reach more people, make your brand known, and build long-lasting relationships with customers, non-branded keywords might be better.

A good strategy usually mixes both types of keywords, considering the overall marketing plan and who you want to reach. By using both branded and non-branded keywords smartly, businesses can do better in digital marketing, reach different kinds of customers, and meet their goals. 

Creating a strong plan for online marketing means using both branded and no-branded keywords on all your platforms. It can be tricky to figure out the best spots to put them, even for experienced marketers.

As digital marketing company “Alphocks Infotech” we’ll look closely at your business and use our know-how to pick the best words for your plans and make a special strategy just for you.

Contact us now to chat with us through our website and learn more about how we can help your online business grow!

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