How to Rank Better for “Almost-There” Keywords

Almost-there keywords are the ones your website ranks for in searches, but they’re not on the first page of results. These keywords usually match the content you’ve already covered on your site and are often longer, more detailed searches. 

For example, instead of targeting “best smartphones,” you might target “best smartphones for photography lovers.” These keywords often have lower competition but still attract relevant traffic.

Almost-There” keywords refer to search terms for which a website is close to achieving a top-ranking position in search engine result pages (SERPs), but hasn’t quite reached the desired ranking yet, needing a little push to reach the top positions. These keywords typically have moderate to high search volumes and represent valuable opportunities for increasing organic traffic. 

Improve Your Ranking

  1. Identify Almost-There Keywords

Start by identifying the almost-there keywords relevant to your website’s content. These are keywords that your site is ranking for but not quite making it to the top positions on SERPs. For example, if you have a pet grooming business, an “almost-there” keyword might be “best pet grooming tips.”

  1. Analyze Current Rankings

Use tools like Google Analytics and Google Search Console to analyze your current rankings for these keywords. Note your current position, the average monthly search volume, and the click-through rate (CTR). For instance, if your site ranks at position 12 for “best pet grooming tips,” with an average monthly search volume of 1,000 and a CTR of 2%, it means you’re close to the top but need improvement.

  1. Competitor Analysis

Study the top-ranking pages for your almost-there keywords. Identify what they’re doing differently in terms of content, structure, and optimization. If the top-ranking pages have comprehensive guides with step-by-step instructions and videos, consider using similar elements into your content.

  1. Create a New Content

Almost-there keywords can really change how you plan your content. They often pop up naturally in what you’ve already written, showing you new directions to explore. These are usually longer, specific phrases that can do wonders for your search engine ranking. If you’ve already got pages focused on these keywords, just adding some fresh content can help them climb higher in search results.

But if you haven’t tackled these keywords yet, creating brand new pages around them is a smart move to boost your visibility and get closer to that top spot on search engines.

  1. Ensuring Your SEO Basics Are Flawless

If your webpage is hanging out around the seventh or eighth spot on the first page of search results, it’s time to do some SEO checking. Look closely at your page using an SEO checklist to make sure everything is set up the right way.

You might need to adjust your Title tag or add an H1 tag. If there’s space, you could also add more stuff to your page. These basic SEO tricks might not shoot your page right to the top of search results, but they can definitely help you stand out, especially if you’re already close to the first page.

  1. Update Your SEO Strategy with Almost-There Keywords

Using almost-there keywords in your SEO plan is effective for growing your business. These keywords are often longer and have less competition, making them easier to rank for. By adding them to your strategy, you can get more visibility for your website quicker than with regular keywords.

It’s a good idea to make a schedule for researching these almost-there keywords regularly, like once a month. This way, you can gather enough info to target them effectively and find new ideas for content. Keep exploring these keywords consistently so you don’t miss any chances to get your brand noticed by potential customers.

To make your website more visible online, you need to find missed opportunities and improve your keyword strategy. Doing this early is important for getting higher rankings on search engines. Keeping up with this is really important for making your website grow.

Feeling unsure where to start? We can help. At “Alphocks Infotech” we’re experts at finding the almost-there keywords to bring your site on top of the search results and keeping it there for the long run.

Contact Us Today for a Free Quote or More Information. Let’s Boost Your Online Presence Together!

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