What Is SEO? (A Beginner’s Quick Guide to SEO)

SEO (search engine optimization) is a process that helps businesses to get organic traffic and rank higher on the search engine result pages (SERP). Its main aim is to get your website on the top so that more people find it easily, click it, make purchases and spend more time on your site. It’s not just about reaching your site on the top but also helps to win the trust of users as well as google.

Just think about yourself, if you are searching on Google and when the search engine shows you the result which one you will choose? It’s Obvious! that you will choose the top of the results rather than the lower ranking results. SEO helps websites to be there on top and make sure that the people are visiting your site that convert into real customers. If we say in simple words that it is the process to be visible near the top without paying for ads. 

Here is a Beginner’s Quick Guide to SEO

  • Keywords: Keywords are the backbone of SEO. Without it you can’t even imagine yourself in search results. These are the words or phrases that the target audience types into search engines for getting info, stuff, services or anything available on your site. Firstly you need to find the relevant keywords, you can take help from some keywords research tools like, Moz Keywords explorer, Google keyword Planner, Google Trends and so on. These can help you find the relevant keywords with low competition or high search volume.     
  • On-Page SEO: On-site SEO focuses on optimizing the whole website through technical activities and content creation. This practice includes optimizing title, meta descriptions, headings, internal linking, URLs and content with target keywords. It helps users and search engines quickly and clearly understand what a page is about. 
  • Off-Page SEO: Off-page SEO is a set of practices that help sites to rank on top of search engine results pages (SERP). It includes, building backlinks, writing Blogs or articles, social media activities, online reviews and so on. Backlinks signal to search engines that your site is credible and authoritative and worthy to show up in SERPs. 
  • Technical SEO: This is about making sure the website meets the technical requirements for the aim of improving the site’s overall performance. This focus on optimizing robots.txt files, XML sitemaps, and improving site loading speed & security. The technical SEO makes sure that search engines consider your site valuable for users by its crawlability and Indexation. 
  • Content: Content is like the magic words that attract both search engines and users. If you publish high-quality and relevant content on your site it increases the chances to get more visibility in google search results. This includes articles, blog posts, videos, infographics and more. While creating content you need to use keywords in your content naturally and don’t overstuff them.   
  • User Experience (UX): UX is important for getting good ranking and making more purchases. Google always cares about the website that provides positive and gentle user expertise, like ease to use, simple call-to-action and mobile friendly website. Positive user experience can make your site eye-catching and increase sales.  
  • Stay Updated: SEO is a process that never stays the same, it changes all the time, so it is important to stay up-to-date with new SEO trends and its algorithm. If you are doing SEO or thinking of joining the SEO world, you need to educate yourself with new strategies, trends, tools, algorithms and best practices. Staying updated can help you to get the swift results. 

In conclusion, If you are new in the SEO world then you should know about some simple SEO rules, how to start and which things can work or which can harm your site. For some people it’s simple but for some it’s so tough. And if you find it tough or any doubt you can contact us!

We’re a company “Alphocks Infotech” . Can you guide you on how to do SEO? Which things do you need to know? what is necessary and what’s not. 

You can visit our website and can ask us anything! Feel Free to text us. We’ll respond to you within minutes. 

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